Marketing Your Practice's  Website

Marketing your Massage manEdger website is as important as having one. How will you get existing and prospective clients to visit your site if they don't know about it?

Many people who visit your website will do so because of something they have read on paper, on a referral partner site, or via an email; not because they are looking for it via a search engine. That doesn't mean search engines are not important; however many of the people who visit your website via search engines are not in your local market - they are more likely researching a topic that relates to massage therapy.

There are lots of effective ways to market your Massage manEdger website both on and offline:

Offline Marketing Suggestions

Offline marketing of your Massage manEdger website will likely be more important to you and your practice then online marketing of your site. Here are some simple, effective and inexpensive ways to get exposure for your website.

• Get your own custom domain name for your Massage manEdger website. Something that is easy for your clients (and potential clients) to remember - for example www.yourmassagepractice.com. Contact us if you need help doing this.
• Add your website address to all of your practice's literature (business cards, letter head, newsletters, fax cover sheets, printed ads, yellow pages, etc.) right next to your practice\'s street address and telephone number.
• Print your website address on all promotional gifts that you give away like pens, calendars, note pads, T-shirts, etc.
• Add the website address to your practice\'s voice mail message. "Visit my website at www.yourmassagepractice.com, to book a massage therapy appointment."
• Send a letter or a postcard (with your new website address) to all your past and current clients announcing your new site and make sure you mention clients can book appointments online 24 hours a day, 365 days a year. See sample letter.
• Make sure everyone who answers your main telephone knows your website address and understands what information is available on it (so they can make appropriate reference to it).
• If you write an article for a trade publication or community newsletter, be sure to include your practice's website address with your name(s) and bio(s) at the beginning and/or end of the article.
• Put your website address in the back window of your car.
• Place a sign with your website address on it in the window of your practice.

Online Marketing Suggestions 

• List your Massage manEdger website address at the bottom of every email you or members of your staff send.  This is easily done once only and then it appears on all your emails, which come from your massage business.  See sample email. If you need help doing this, contact us and we will be happy to assist you.
• Trade website links with other professional websites in your community - physicians, coffee shops, restaurants, florists, senior community housing providers, etc. You can even add a "Community Links" page to your site, where you reciprocate web links with other businesses in your area.
• Consider creating an email newsletter for your practice, to provide your clients with value added "between treatment" care techniques and to promote your services. Make sure to include a link to your website address in the communiqué.
• Participate regularly in relevant online community discussion groups to offer relevant answers to massage therapy and general wellbeing inquiries.  This will help you build a reputation for your practice. Don't just post advertisements about yourself and your practice, become a member of the online community. This will greatly increase your practice's reputation and visibility.
• When you've made a significant change or addition to your website, do a special emailing to your clientele announcing the new addition. 

The idea is that you can aggressively promote your Massage manEdger website both on and offline. Simply tell everyone you know that you have a website for your practice - give them some business cards, with your website address on them, to pass along to others. Don't completely rely on potential clients to find your website on their own through online search tools.